Resources Library by ANA

How can we stock and retrieve meter panel aggregated data?

In view of the enormous mass of data coming from a TV meter measurement study, the user has to find an answer to the way of working more efficiently in the shortest possible time. The rapid development of informatics technics has revolutionised the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: J. I. Butiná

June 15, 1991

The accuracy and precision of consumer diary panel information

The Du Pont Company is one of the world's largest producers of Textile Fibers for Apparel End Uses. Major products include nylon, DACRON® polyester, ORLON® acrylic, and LYCRA® spandex. Its Textile Fibers are manufactured and marketed around...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: John B. Frey

September 1, 1990

High tech single source panels for media research

'High-tech' Single Source, or electronic panels, are now a factor in both North America and Europe. Currently, however, these panels are restricted to monitoring certain behaviour - most typically television viewing and purchase of bar-coded...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: James P. King

June 15, 1990

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Dominique Scaglia, Jacques Braun

Company: Mediametrie

June 15, 1990

Do we need panel rotation?

Since January 1 st 1985 GfK TV Research has been carrying out continuous TV audience research in the Federal German Republic and (West) Berlib, at first on behalf of the public-service TV stations, ARD/ARW and ZDF, and meanwhile also for the two...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Lars Gibbe

Company: GfK

June 15, 1990

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989

Authors: Leo van Doorn, Theo Hess

Company: NIPO

September 1, 1989

Applying market research techniques to international policy analysis: The development of a small-scale, multi-country opinion leader panel

To meet the need of American companies for better (more focused, relevant and timely) information about European policy trends. Starch INRA Hooper has developed its Opinion Leader Forum. The Forum is a unique multi-country survey that polls a panel...

Catalogue: ESOMAR Congress 1989

Authors: Gunilla C. Broadbent, David A. Jodice

Company: D3 Systems, Inc.

September 1, 1989

Recent developments in the study of perception

Sensory perception of smell and taste treated in a broad sense, including aspects like memory and emotion, is discussed from a point of view that takes practical application in the field of market research into account. Sensory perception of smell...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: E. P. Köster

June 15, 1989

The over 50's (French)

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Olivier Geradon de Vera

June 15, 1989